You may not think you know what Product Information Management PIM software is, or what it does. But as a consumer, you’re already familiar with what a PIM solution delivers:
- If you’ve entered a few product criteria into a search engine and been presented with relevant results, that’s the kind of SEO and findability PIM software delivers.
- If you’ve seen a product’s specifications online, in a brochure, and on the packaging, and they’re all correct and the same, that’s the kind of consistency PIM software delivers.
- If you’ve made an online purchase with confidence because you’ve been able to review features and benefits, see photos or a video, and been offered needed accessories at checkout, that’s the kind of compelling content PIM software can deliver.
- If you’re received a flyer with a product selection tailored to your interests, that’s the kind of targeting PIM software can deliver.
From the customer perspective, Product Information Management is the foundation of a buying experience that simplifies product selection, removes doubt, and ensures satisfaction.
For businesses, Product Information Management allows you to efficiently collect, organize, enrich, syndicate, translate, localize and target product information, so that it’s globally available in any channel. As PIM transforms internal processes, stakeholders throughout the organization reap the benefits: