source: ©TTI Group
In this customer-produced, 7-minute video, created in April 2013, you can see first-hand how TTI is leveraging Agility’s single repository to integrate, manage and promote accurate, timely, enriched product content through multiple internal and external channels.
In the video you’ll also see many of Agility’s core features at work, including:
- Delivery to web
- Advanced search capabilities
- Production of catalogs, brochures and flyers
- Personalized email and marketing campaigns
- Excel integration and specific data uploads
- Custom exports: integrating Agility and SAP data in any language in seconds
- External distribution of assets, such as images, videos, and documentation, through easy-to-use basket functionality and automated email delivery
- Self-service, automated generation of centrally approved template Powerpoint slides for salesforce and for external customers
- Delivery to new and emerging mobile and tablet channels
BACKGROUND:
The video also demonstrates:
- Agility’s flexibility in managing multiple data structures for both customer-facing marketing and operational users.
- How Agility provides live links into SAP for up-to-date information and single entry for an advanced Coexistence-style Master Data Management (MDM) implementation.
- How the Agility Modular Interface (AMI) can be customized to provide precisely the information required by (and authorized for) individual business users, internally and externally.
- How easy it is with Agility to search, export, report on, preview, edit and translate rich product information in multiple channels.
- How Agility’s advanced governance capabilities provide easy-to-use to-do lists and workflow tools for marketing and business users, making once onerous tasks a breeze.
KEY BENEFITS OF AGILITY:
- Reduced errors and proofing cycles
- Increased speed to market
- Support of existing and new marketing channels
- Protected brand equity
- Dramatically increased marketing effectiveness to drive sale growth
- www.ttigroup.com
- Hong Kong-based manufacturer/distributor
- $2b/year
- global b2b
- 8 major brands
TTI is a global leader in the design, manufacturing and marketing of power tools, outdoor power equipment, floor care and appliances for consumers, professionals and industrial users in the home improvement, repair and construction industries.
Their brands are among the most famous in the world:
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