Before Agility, the marketing and ecommerce teams at The Consortium had used two separate content management systems – one for their printed catalogs; another for importing and exporting data to their web solution.
It was a “catalog-first” approach (each product had to be listed in a catalog before it could be published to the web) that created errors, inconsistencies and inefficiencies, not to mention delays and frustrations for the company’s many web customers.
KEY BENEFITS OF AGILITY:
With Agility, The Consortium’s team can now deliver whole new publications within 30 minutes of brief.
Agility has enabled The Consortium to quickly set up products for the web, so that they can be on sale the minute they arrive in the warehouse.
Agility feeds multiple Magento websites. Agility’s out-of-the box XML export tools provide scheduled updates to each site.
The Consortium is highly successful at driving demand from a wide variety of printed catalogs. Agility has improved efficiencies so much that in their peak season the content team can now produce >5,000 unique pages.
Auto pagination of small publications has also enabled the team to deliver a new publication within 30 minutes from brief.
The Agility Modular Interface (AMI) has enabled The Consortium to extend Agility functionality to more and more departments within the business, empowering new users to author and enrich content.
In order to deliver increased value to the business, the team is prepared to use Agility to deliver more publications and more websites without calling on any additional resources.