In 2010, as they were experiencing rapid new country growth and confronting a wealth of new promotional channels, Avon undertook a search for a global PIM and publishing solution to replace the multiple custom systems and processes then being used in individual countries and marketplaces.
Avon needed a system that would not just deftly manage their product information but would also support and provide connectivity and publishing tools for all new and future touchpoints and channels – web, smartphone, social, iPad – as well as their massive print program, which is design-led and a cornerstone of their global promotions. They needed a PIM that would support thousands of end users located all over the world, with the flexibility to integrate with multiple upstream ERP and merchandising systems. They needed flawlessly consistent product data. Finally, they needed a new system that would work in multiple languages, in more than 100 countries.
Their choice was Agility®. Agility’s Oracle-based PIM system was selected as Avon’s global platform for managing rich product content for multichannel output.