Die lang erwartete Forrester Wave™

Der 2. Quartalsbericht für Produktinformationsmanagement (PIM) 2014 liegt vor, und das aktuelle Angebot von Magnitude Agility PIM rangiert ganz oben in einer Gruppe ausgewählter „Strong Performer“. „33 % der Fachleute in den Bereichen eBusiness und Kanalstrategie gaben an, dass Investitionen in PIM-Technologien höchsten Vorrang genießen.“

Magnitude Agility PIM, whose Agility® enterprise software empowers manufacturers, distributors and retailers around the world to conquer the complexities of commerce, today announced that it had been identified as a strong performer in an evaluation of PIM solution vendors in The Forrester Wave™: Product Information Management (PIM), Q2 2014 report.  The report states:

The solution is well suited for firms that need to syndicate product content to multiple channels and includes integration with Adobe’s Creative Cloud for print as well as mature connectors for most of the leading eCommerce platforms.

Outlining an evolving marketplace in which “customer demands for high-quality, consistent product information and content are on the rise,” Forrester analysts submitted the ten most significant PIM vendors to a detailed, 19-criteria evaluation model. Agility received some of its highest scores for these criteria:  “architecture and scalability,” “workflow, approval, and business process support”, “product taxonomy and relationship management” and “administration” and “vendor portal” tools, putting its current offering at the top of a group of select “Strong Performers,” a term used to distinguish this field from the larger players in the market.

Describing a “considerable uptick” in client inquiries about how PIM solutions can replace home-grown solutions, Forrester’s Wave authors Peter Sheldon and Michele Goetz also noted in the report that:

In a recent survey, 33% of eBusiness and channel strategy professionals cited that investment in PIM technology was a top priority.

Magnitude Agility PIM CEO Richard Hunt said:

The publication of the PIM Wave couldn’t be more timely. A historic number of businesses are seeking solutions for mounting product information management challenges and opportunities.  We’re extremely pleased to be included and are gratified by our ranking in a highly competitive field.