Making the Leap from E-Commerce to Product Experience Management
Have you outgrowns your e-commerce platform? Determine whether it’s time for an upgrade and if it is, why product information management (PIM) is a smart next step. Start preparing for a smooth transition now by ensuring you have clean, complete, consistent and contextual product data that serves the needs of your business and your customers.
PxM is Rewarding
The first job of findability is to make it quick and easy for customers to locate the right products, creating a rewarding shopping experience. Right is the key idea here, and that means using Agility PIM to enrich product content so that it describes the product in terms the customer would use. Adding natural language descriptions, features and benefits, and explaining how products solve problems will improve SEO and conversions. Product data held in a more granular way, including multiple tags or keywords, unlocks the power of faceted searching to narrow choices. While this may sound like a lot of work, Agility PIM makes PxM doable with:
Agility Search Service
Assets can be indexed by tags to give site users all the benefits of faceted searching for speedy product filtering and selection.
Agility Data Integration
Assets stored in Agility can be sent to an AI service that analyzes images to generate tags that describe the image, which are then collected and added to the asset in Agility.
If PIM is the orchestra, product experience management (PxM) is the symphony. When you leverage all the capabilities available in Agility PIM, you can create a rewarding, contextual, and personalized product experience for the customer.
PxM is Contextual
The best ecommerce experience speaks to an audience of one and for eTailers, a personalized and relevant buying journey has become table stakes. That means delivering product content that is localized with appropriate languages, units of measure, product descriptions, delivery options, etc. Agility PIM enables the context needed for PxM with:
Agility Workflow
Include translation services in the enrichment workflow to seamlessly create additional language versions of content.
Agility Modular Interface (AMI)
Allows content authors to preview content in the context of the consumer’s view so the content tells a holistic and consistent story in any location and any channel.
PxM is Personalized
Each interaction with a customer adds to the pool of intelligence that can be used to enhance the product experience. The next level of PxM focuses on the individual customer, applying what you know about their (or similar customers’) market segment, buying patterns, returns, preferred product characteristics, and so on. Agility PIM gives you a 360 view of your ecommerce operation to constantly improve PxM:
Agility Data Integration
Pull in additional data streams like web analytics, sales, page rank, conversion rate or product returns to gain business intelligence that helps you fine-tune the experience.
Agility Dashboards
Content scoring, automatically assessed and assigned based on rules you set, gives you a bird’s eye view of your product data as a whole to help prioritize enrichment efforts to align with customer interest.
Batch Processes and Smart Attributes
Using formulas, Agility PIM can automate the population of product attributes based on business rules, including tagging related products, cross-sells, up-sells and assortments that enhance and personalize the shopper’s experience.
Agility PIM enables PxM in how product data is structured, how customer behavior can be interpreted and applied, and how easy it is to manage and manipulate product data to personalize the buying experience.
Want to learn more about PxM with Agility PIM?
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