Efficiently produce accurate and audience-specific catalogs and print collateral for global marketing
The Print Renaissance
Once thought of as a victim of the digital era, print is making a comeback as an effective element in omnichannel marketing strategies. Catalog production that is efficient, repeatable, and easily refreshed from a source of truth makes it possible for companies to generate a higher volume of custom publications in multiple languages, cultural versions, and pricing schemes—all in a format that customers value.
Marketers are also coming to terms with the impact of the EU’s GDPR regulations for digital marketing and the need for a double opt-in for consent to contact a customer. When informed by audience intelligence from CRM systems and website behavior, PIM-generated print catalogs in smaller print runs can offer companies the targeted personalization of digital to a focused print audience.
PIM as Catalog Accelerator
Print catalog production can be daunting. Product information edits often come in hand-marked PDFs with notes in the margins. Memories or spreadsheets are the only options to keep track of every appearance of a product across multiple pages or catalogs.
The immovable object of a print and publication date means delays cause shockwaves across the entire production timeline. And the peaks and valleys of the catalog publication schedule means design teams are either in frantic production mode or underutilized.
Learn more about the Agility Connector for InDesign
Agility PIM radically transforms the catalog production management:
Learn how Avon uses Agility to handle rapid new country growth and confront a wealth of new promotional channels.