Maintaining comprehensive and consistent product information is essential for engaging and winning today’s always-connected buyers. B2B and B2C marketers alike strive to produce rich quality product content, but fall short when executing these initiatives consistently across multiple channels, like eCommerce sites, marketplaces, catalogs, and resellers. While many product-driven organizations strive to be competitive in their respective markets, data management challenges can complicate their processes.
This has become even more challenging over the past few years, with new marketplaces and channels seeming to launch every day. As business has become more global, the need to support multiple languages and differing portfolios has only exacerbated the problem. And, the thought of being a one-stop shop—offering your customers everything they need in the form of an endless aisle—has appeal but brings its own set of challenges in terms of acquiring and managing the product information needed to actually make the sale.
Without a robust Product Information Management (PIM) system, the manual effort involved in managing ever-growing volumes of product data across multiple sources and channels can leave the best product marketing teams drowning in spreadsheet-driven chaos.
- Are you and your team tasked with creating and managing product information?
- Do you have a handle on all of your product data assets?
- Are you looking to improve your customer experience with richer and better quality content while maintaining precise and consistent data across all channels?
If the answer is yes to any of these questions, it might be time to think about a product data strategy and investing in a Product Information Management solution. Take the PIM Readiness Assessment to establish if your business is ready for the benefit PIM can bring.
