Serving each channel with the relevant product assortment, channel-appropriate attributes and messaging is often a layer of complexity retailers cannot afford given staffing and deadlines. This can be error-prone, time consuming and, quite simply, overwhelming for most merchandising teams. Attempting to do this using traditional Microsoft Office tools is slow and inefficient and could potentially introduce mistakes and bad data into your content.
Take control of your product information journey with PIM and:
- Improve engagement and ultimately conversion rates with more relevant assortments for individual channels/touchpoints
- Personalize and target messaging to further improve engagement and conversion rates
- Get to market faster
- Reduce internal production costs for each channel