Serving both online and offline channels with the relevant product assortment, channel-appropriate attributes and messaging adds an extra layer of complexity for manufacturers. Many organizations cannot afford to dedicate the required resources and staffing to meet content and delivery deadlines. Manual processes can be error-prone, extremely time consuming and, quite simply, overwhelming for most marketing teams. Attempting to manage product information in-house using traditional Microsoft Office tools is not only slow and inefficient, but also could potentially introduce mistakes and bad data into your product content.
Take control of your product information journey with a proper PIM and:
- Improve engagement and conversion rates, and ultimately increase sales, with more relevant assortments for individual channels/distributors
- Personalize and target your messaging to further improve engagement and conversion rates
- Get your products to market faster
- Reduce internal production costs for each marketing channel