Agility Product Information Management (PIM) enables global distributors to curate complete and consistent product information into an engaging shopping experience that increases sales and facilitates up- and cross-selling.
Distributors stand between product manufacturers and B2B buyers. In a rush to get their products to market faster, manufacturers often supply incomplete and inconsistent product data to their distributors. B2B buyers are becoming more and more selective – and will click away in an instant to shop elsewhere if they don’t have access to the exact information they want to proceed with a purchase. Stuck in the middle, many distributors struggle with spreadsheets and manual processes to normalize and improve product data for publishing across their channels and marketplaces. Or, they use subscription data services for basic product content, giving themselves no advantage over their competitors and failing to win the SEO game. A Product Information Management (PIM) strategy allows distributors to offer more SKUs more efficiently, prioritize products to earn more revenue, and stay ahead of the competition.
With Agility PIM, it’s easier :
PIM From Your POV
Find how PIM can help Distributors
If you are looking to take control of your product information journey, contact our PIM experts to talk through your product information challenges from your POV.
Keep Up with Supplier Data
Onboarding product data from suppliers and subscription data services can be a laborious process involving manual data management in Excel spreadsheets—an extremely time consuming, repetitive, and error-prone process. It leaves your team frustrated and constantly under pressure.
Take control of your product information journey with PIM and:
- Achieve greater new product throughput and better resource utilization
- Drive up product data quality and completeness with automation
- Free up Merchandisers and Category Managers to plan better promotions and deliver more business benefit
- Get to market faster
- Create a happier, more motivated team
Learn how the customization capabilities within Agility PIM allowed Gopher Sport to expedite production cycles and massively expand and enrich their product content.
Optimize Search and Differentiate Yourself from Your Competitors
Serving each channel with the relevant product assortment, channel-appropriate attributes, and unique messaging is often a layer of complexity distributors cannot afford given staffing and deadlines. This can be error-prone, time consuming, and, quite simply, overwhelming for most marketing teams. Attempting to do this using traditional Microsoft Office tools is slow and inefficient and could potentially introduce mistakes and bad data into your content. But, simply publishing the data you receive from subscription services verbatim will not differentiate you from your competitors, and will not help you rise to the top in organic search.
Take control of your product information journey with PIM and:
- Improve engagement and ultimately conversion rates with more relevant assortments for individual channels
- Personalize and target messaging to further improve engagement and conversion rates
- Get to market faster
- Reduce internal production costs for each channel
Discover Allied Electronics & Automation, an industrial distributor of automation control products, shares how Agility PIM has enabled their team to deliver an exceptional customer experience.
Break Down Product Analytics Siloes
You’ve got web analytics, recommended purchase data, up-to-date inventory figures, and last month’s sales and margin stats. If only you could harmonize that information and make it easy to mine for insights. Merchandising would be so much easier if your analytics were helping you to predict what to do next. Quite simply, you’re missing opportunities and spending too much time trying to get the insights you need.
Take control of your product information journey with PIM and:
- Aggregate all your product analytics into a single data-cube for mining
- Make better decisions on product presentation, assortments, discounts, and bundles etc., with a single analytics dashboard
- Maximize your merchandising efforts to increase sales and avoid situations
- Stop wasting time on operational activities such as data collection and spend more time merchandising
Discover how MSC Industrial Supply, an industrial tools and MRO supplies distributor, manages product content for over 1.5 million products using Agility PIM
