PIM for Catalog Production

Efficiently produce accurate and audience-specific catalogs and print collateral for global marketing

The Print Renaissance

Once thought of as a victim of the digital era, print is making a comeback as an effective element in omnichannel marketing strategies. Catalog production that is efficient, repeatable, and easily refreshed from a source of truth makes it possible for companies to generate a higher volume of custom publications in multiple languages, cultural versions, and pricing schemes—all in a format that customers value.

Marketers are also coming to terms with the impact of the EU’s GDPR regulations for digital marketing and the need for a double opt-in for consent to contact a customer. When informed by audience intelligence from CRM systems and website behavior, PIM-generated print catalogs in smaller print runs can offer companies the targeted personalization of digital to a focused print audience.

PIM as Catalog Accelerator

Print catalog production can be daunting. Product information edits often come in hand-marked PDFs with notes in the margins. Memories or spreadsheets are the only options to keep track of every appearance of a product across multiple pages or catalogs.

The immovable object of a print and publication date means delays cause shockwaves across the entire production timeline. And the peaks and valleys of the catalog publication schedule means design teams are either in frantic production mode or underutilized.

Learn more about the Agility Connector for InDesign

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Agility PIM radically transforms the catalog production process:

Current & Correct Data, Always

With Agility, product information on InDesign catalog pages is directly linked to the PIM and can be refreshed with live data instantly, and at the individual product level, at the discretion of the designer. The extracted files process used by other PIMs only captures a snapshot in time and must be completely re-imported to reflect the current data.

High-Speed Page Building

The Agility Connector for InDesign lets designers to work natively in InDesign with an extra menu to access PIM data. Drag and drop functionality speeds page construction and scripting controls how text and images flow onto the page and the character and paragraph styles applied. The Agility Lightbox shows designers all available product assets so they can make the best choice for the layout.

Seamless & Effortless Versioning

From US English to Canadian English to U.K. English, from dollars to euros to yen. Reduce page production time and print costs when generating additional language versions by using layers and swapping out only the black plate with language and pricing content. Smart Attributes in Agility can pass instructions to InDesign to interpret content formatting based on logic, i.e., to change the font color to red if the price is above a certain amount.

Always Ready for Print

Productive Down-Time

Beyond the Catalog

Learn how Avon uses Agility to handle rapid new country growth and confront a wealth of new promotional channels.

Read the Avon Case Study

The Value of a Custom Demonstration

Schedule a Demo

Learn how Agility PIM can help solve some of your most pressing challenges

Agility eagerly provides demonstrations of our software and, in a final round of deliberations, we offer a customized guided experience so you can see your own product data organized in a meaningful way. We find the self-directed sandbox experience some PIM providers offer cannot convey the scope of capabilities of an enterprise-level software package as powerful and adaptable as Agility Multichannel.