Tucker Rocky Ventana Research

Magnitude Agility PIM Customer Tucker Rocky/Biker’s Choice has been recognized by Ventana Research for Technology Leadership in their use of Agility PIM.

Dawn Zassick to receive Operational Innovation Leadership Award for work using Agility® PIM


Magnitude Agility PIM, whose Agility® Product Information Management (PIM) software empowers brand manufacturers, distributors and retailers around the world to conquer the complexities of commerce, today announced that Agility customer Tucker Rocky/Biker’s Choice is to receive a prestigious industry award for work using Agility as the cornerstone technology in the company’s strategic digital marketing transformation.

Ventana Research, the leading benchmark research firm, will present an Overall Operational Innovation Leadership Award to Dawn Zassick, Sr. Director of Marketing at Tucker Rocky/Biker’s Choice, for achievements using Agility’s PIM technology to drive the best possible outcomes in productivity and performance. The award will also highlight Zassick’s success using Agility to optimize operational processes and systems throughout all existing and new digital channels, its growing own-brands business and all B2B marketing.

Dawn Zassick commented, “We are fortunate to have a very collaborative team across Tucker Rocky and Magnitude Agility PIM working together on our Product Information Management solution and integrating it with Digital Experience and Commerce. The decision to make Agility our single core content hub for merging internal and external data, enriching it and syndicating it has proven invaluable in enabling our strategic business transformation.”

Tucker Rocky Biker's Choice catalog sampler

“I would like to congratulate Dawn Zassick and her entire Tucker Rocky team on their leadership in embracing product information management in business and digital transformation,” said Mark Smith, CEO and chief research officer of Ventana Research. “Kudos goes as well to their colleagues at Magnitude Agility PIM for this 2016 Leadership Award.”

Commenting on Magnitude Agility PIM’s 3rd Ventana Research Leadership and Innovation Award, Magnitude Agility PIM CEO Richard Hunt said “We’re delighted for Dawn and everyone at Tucker Rocky/Biker’s Choice, who had the foresight to use Agility PIM as the core technology around which to model and implement a shrewd, strategic business transformation.” Hunt added, “It’s a privilege to work with them.”

About Tucker Rocky/Biker’s Choice

Featuring the most powerful portfolio of parts, accessories and apparel brands in power sports, Tucker Rocky/Biker’s Choice is the go-to supplier for retailers across the nation. In addition to an unmatched product selection, Tucker Rocky/Biker’s Choice is proud of its relentlessly customer-centric culture and unwavering pledge to on-time delivery. Because of its uncompromising commitment to continuous improvement, Tucker Rocky/Biker’s Choice has been earning the trust of the best dealers in the industry for nearly 50 years.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. It provides research-based insight and expert guidance on business process and mainstream and disruptive technologies. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit