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Magnitude Agility PIM Acquires Swedish Technology Company Axpa

Acquisition brings ownership of complementary technology under the Agility® umbrella and establishes direct presence in Scandinavia

Magnitude Agility PIM, whose Agility® Product Management for Commerce software empowers brand manufacturers, distributors and retailers around the world to conquer the complexities of multichannel commerce, today announced that it had acquired Axpa, its longtime support, services and technology partner based in Malmö, Sweden.

This acquisition will bring technology that is already used by several joint customers under Magnitude Agility PIM’s ownership and will integrate the highly experienced Swedish team with Magnitude Agility PIM’s global customer and partner services team.

The technology brought under the Magnitude Agility PIM umbrella includes an integration tool for linking Product Information Management (PIM) to ERP and merchandising planning systems; a campaign planning tool for use by marketing and creative teams; enhanced tools for integration with and automation of multi-site and global digital assets workflows, and enhanced publishing workflow, including automation, versioning and review.

Magnitude Agility PIM CEO Richard Hunt said,  “Over the last 15 years we’ve worked very closely with Axpa. Combining our talents is a natural evolution and strengthens our position as the global leader in the space we’ve defined as Product Management for Commerce. The team there are some of the smartest and most savvy people I know in our space, and the technology they bring with them will allow us to gain further leverage from their powerful planning, automation, production and workflow software.”

The new entity will be called “Magnitude Agility PIM Sweden” and will be based in new offices located in Malmö, Sweden.