Our retail customers carry product sets that range from small to mid to large – from thousands to tens of thousands of products. For these companies, product enrichment and associated assets, such as copy, images and video, are paramount.
For them to increase sales, foster customer loyalty, and create “omnichannel” experiences for their customers, it’s essential to deliver product messaging that’s not just trustworthy but complementary. The customer’s conception of a product should accrue with each view and through every touch point. Additionally, retailers may need to channel coordinated content to store signage, “features and benefits” prompts for store personnel, POS, kiosks and packaging. In larger, more established operations there is often a legacy divide in P&L accountability – store, ecommerce, and catalog merchandising operations often work at cross purposes, impeding enterprise PIM success. We have a depth of experience with these and many other scenarios in the retail industry. Agility and our support team are uniquely equipped to address them.
We’ve had the privilege of providing our software and expertise to a wide array of retail companies including web-based, home-shopping, holiday/travel, high-street, grocery, party-planning, big-box and other purveyors of consumer products of all kinds.
Learn more: PIM for Retail