Hot on the heels of launching a ground breaking new version of our award winning product information management solution (PIM), Agility v8, we’re thrilled to announce that we’ve integrated Amazon Rekognition and Google Cloud Vision directly with our Agility platform, giving our customers the most advanced AI-powered product information enrichment with automated image tagging and moderation features.
So, what’s the significance of this?
Having high quality images is now table stakes for eCommerce success. Product images drive online shopper engagement, conversion and retention, and more importantly, customer lifetime value. A good picture of a product instantly conveys applicability, information and branding to a shopper in a way that lines of text struggle to. In fact, over 75% of eCommerce shoppers say product images are very influential when they’re deciding whether they want to buy an item online, according to a recent Weebly survey.
There are a number of key commerce considerations for having quality product images:
- Images must be up-to-date and relevant;
- Images must be searchable by having image tagging with key words;
- Images must be moderated to ensure they are appropriate for the desired audience.
However, the job of managing, tagging and indexing the many thousands of images in a typical customers library soaks up a lot of time and resource.
One of Agility’s greatest strengths has been our commitment to constant innovation, and this continues with our focus on integrating artificial intelligence technologies from Google and Amazon. Our integration with their automated image tagging and moderation services is now available for Agility customers and will identify the objects, people, text, scenes and activities within their images, and store them in Agility as searchable attributes. It will also detect potentially inappropriate content and can also extract text within the images.
Our developers have done the hard work, so you get the help you need to index, tag and moderate your images automatically – it’s like having an extra team member! We have also built this in a generic way that can easily be extended for use in other online AI services, so watch this space!
Agility customers will have the opportunity to experience the full breadth of our advanced PIM capabilities during the Agility v8 showcase at Magnitude’s upcoming user conferences in York, UK (October 15-16) and in Dallas, TX (October 29-30).
To learn more, contact our PIM experts.