5 Steps for Ensuring Successful Digital Transformation

For product-centric B2B companies, digital transformation is absolutely critical for survival and future prosperity. Here are 5 steps for ensuring a successful digital transformation.

If embarking on a digital transformation is in your outlook, learn how the experts at Agility® PIM can help your organization excel in Commerce. Contact us today and let’s start the conversation.

1. Know your starting point.

Begin with an honest assessment of where you are today and where you want to go in terms of your organization, structure, product content, and more. A stunning website is great, but it’s not the key to digital transformation. Ultimately, transformation is about having a realistic view of your current business as well as a core vision, conviction and leadership.

2. Reach for the clouds but stay down-to-earth.

Approaching a major new digital project? While it may be tempting to go for everything on your wish list, it’s also critical to show restraint and set realistic expectations. Deciding what to leave out is just as important as prioritizing the big wins.

3. Compromise strategically.

Perfection is not your goal. Consider this: when your directive is to take on 5-10 times more SKUs while radically reducing product intro times, you have to pick your battles. You don’t want to find out that while you were making everything just right, someone else was busy selling to your customers.

4. Make sure it’s the boss’s idea.

To transform, you need buy-in from the right stakeholders early on. That, and solid leadership to set a clear vision for the road ahead, are must-haves. So, the boss must be centrally involved, and preferably consider it their idea (whether it started out that way or not!).

5. Listen to the truth-tellers.

There are many sources of information when looking at new technology, but whom should you believe? Rather than asking the buyers (who may be invested in its success) or reading online reviews, try talking to the people in the trenches — the end users. They are the ones working with the technology and most likely to give you the unvarnished truth.

Agility is a simple-to-use but highly sophisticated Product Information Management (PIM) solution that puts your most valuable product data at the stable core of a go-anywhere, sell-everywhere commerce strategy. Agility Multichannel is the only major PIM vendor focused on fully integrating Product Management, Experience Management and Commerce.