Serving each channel with the relevant product assortment, channel-appropriate attributes, and unique messaging is often a layer of complexity distributors cannot afford given staffing and deadlines. This can be error-prone, time consuming, and, quite simply, overwhelming for most marketing teams. Attempting to do this using traditional Microsoft Office tools is slow and inefficient and could potentially introduce mistakes and bad data into your content. But, simply publishing the data you receive from subscription services verbatim will not differentiate you from your competitors, and will not help you rise to the top in organic search.
Take control of your product information journey with PIM and:
- Improve engagement and ultimately conversion rates with more relevant assortments for individual channels
- Personalize and target messaging to further improve engagement and conversion rates
- Get to market faster
- Reduce internal production costs for each channel