From Gartner’s ‘Create Powerful Customer Experiences With a 360-Degree View of Your Products ,’ data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences.
A 2016 Gartner survey revealed that 53% of respondents expect advanced analytics to have the greatest impact on their organization’s business. However, while increasing revenue, increasing competitiveness and attracting new customers were expected by a majority of advanced analytics users, they are not yet being delivered.
We believe that for many businesses, connecting product datasets to meet the rapidly evolving aims of digital business remains a key challenge. Furthermore, organizations that have already adopted product information management have not yet realized its full potential for digital business. Without an expanded focus on connecting datasets to master data — in order to realize the 360 degree view — new business opportunities will be missed.
Gartner cites: “A 360-degree view brings together all trusted data about a product to fulfill specific business requirements. The resultant product information can then be „viewed“ holistically through many business contexts, whether they be operational or analytical. From these holistic views, better business outcomes can be achieved.”
Download the Gartner report to uncover Gartner’s key set of recommendations including how to create a 360-degree view of your products by connecting rich product content and digital assets to product master data in support of demand-centric business requirements.
Gartner, Create Powerful Customer Experiences With a 360-Degree View of Your Products, Simon James Walker, Michael Patrick Moran, 17 October 2017