The Agility Modular Interface (AMI) is an extremely productive instrument for optimizing the value of all product information, whether it’s destined for internal users or for the marketplace.
For content managers and copywriters, AMI instills unparalleled functionality and efficiency in the process of integrating basic factual data, with direct benefits to sales and margins in every channel and touchpoint.
With AMI, all end-users can log in to find their own personal dashboards and/or to-do lists, through which they can manage all of the products they’re responsible for, with realtime views of build-out and enrichment status. They can search across the company’s entire range to find promotional and re-use histories and other key product information.
Content managers can run data governance routines on newly imported/added data to quickly highlight possible issues, generate quality reports and resolve data problems automatically and in a fraction of the time it would take manually. This means effort is focused on the product build-out and value-added enrichment much earlier in the process.
Attributes can also be assigned to product categories with automatic inheritance of those definitions. In conjunction with built-in validation rules, this ensures not only a process that is exquisitely simple for the end user but data that is reliably accurate and flawlessly consistent.
Realtime, Real-World Enrichment
AMI offers copywriters rich text editing features and the ability to tag content with styling information that can later be interpreted and applied within the appropriate channel context, i.e., print, web, tablet, etc. Spellchecking and a fraction generator are also included. The text editor allows the user to embed references to other factual information – for instance, to other attributes within Agility or to data held and maintained in external systems – which can be viewed and updated in real time.
Other tools that will quickly become indispensable to your content team include Excel-style editing; side-by-side comparisons of products, attributes and copy; the ability to amend the master version and flag dependent attributes in tributary versions (other sites, channels, languages); lightboxes for viewing and linking images and videos; PDFs on demand; the ability to simply generate indexes and catalogs, and the power to build out unlimited numbers of relationships to dramatically increase cross-sells and up-sells.
AMI gives content managers and copywriters channel-specific previews to see how each promotion will appear on the main website, a branded website, a marketplace, flyer, tablet, etc. These previews are fully editable, giving users the assurance, before committing to market, that optimization will maximize sales appeal everywhere customers view each product.