Agility multichannel PIM Blog

Agility Multichannel Blogs gives you insights to all the latest developments and also give you the tips and tricks for all your work related hassle.

Marketing in a Pandemic: Two Lessons Learned from GDPR

Many companies are making the best of the current shutdown by tackling typically set aside “rainy day” projects. Based on lessons learned from the implementation of GDPR (General Data Protection Regulation) in Europe two years ago, we offer two such ideas for marketers who utilize a Product Information Management (PIM) system. While GDPR is certainly no comparison to the devastating scale of a pandemic, it nonetheless created upheaval with the way businesses interacted with customers and forced us to reconsider some of our marketing practices. And, even in the face of the pandemic, it may be limiting the way that you are able to reach prospective customers.

GDPR: Curse or blessing?

A large segment of the marketing world sees GDPR as a positive in the sense that its rules brought order and limits to the unfettered use of customer’s personal information. Before the GDPR, “privacy” was vulnerable and hackable. Now consumers are free to opt-out and “disappear” from the digital space if they so choose. Companies must comply with data security protection standards or face stiff penalties. GDPR has caused many companies to reexamine the customer data they collect to determine what information is truly important to the business.

The price tag to maintain levels of pre-GDPR data is hefty. Perhaps only the largest companies can afford to do that and survive. For medium and small businesses, there are ways to navigate GDPR’s waters and still reach customers — even ones who don’t want to be contacted directly. 

Make your products more visible

Our first thought concerns your products and services vs. their Search Engine Optimization (SEO) results. When was the last time you examined your website analytics to see how you are performing? When did you last browse the web like a shopper using popular keywords to hunt for your products?

If your products or services aren’t turning up at or near the top, it’s time to upgrade your PIM eCommerce content. Use this downtime to enrich your product and service descriptions. Make your content unique. Add keywords to the copy. Improve image searchability by adding alt-tags/metadata. Follow the rules of Google Analytics. Optimize your categories to make them more intuitive. Purge your site of duplicated content that hurts your SEO.

By elevating your rankings in search results, you raise the visibility of your brand and drive more traffic to your site. The “browsing” customers —shoppers who are not necessarily looking FOR you or anyone else — stand a better chance of FINDING you. Upgrade your SEO standings, and you boost your chances in the digital space with no impact on GDPR. And, with the global increase in online shopping as we focus on social distancing, ensuring that your products are findable is critical as more companies seek to improve their digital presence.

Reach out with print

Our second thought takes an easier alternate path through GDPR. Use print.

The COVID-19 quarantine has placed an inevitable distance between companies and customers.  Without contact with your customers, relationships can weaken, even with long-standing loyal buyers. The good news is that (a) GDPR rules for direct mail are very straightforward, and (b) even in quarantine customers may be reachable by mail. You want to stay in their minds, and direct mail can help you do it.

From your PIM, you can get very creative with your outbound messaging:

  • A card reminding your customers that you are there to support them when they need you
  • A free product sample in a customized box
  • A discount on products or services that can be provided or delivered during the quarantine
  • Do-it-yourself advice on how to make something useful in a pinch, like household cleaner
  • Safety tips
  • Double-up rewards for your loyalty programs
  • A note about your community service efforts during the pandemic, encouraging customers to share their stories on your social media pages

In the current context, direct mail should be tasteful and respect the predicament we all share.

None of us has a crystal ball to foresee the “new normal” to come. But, with a little planning, you can adapt and prepare for the looming scramble.

Don’t have a PIM? Maybe it’s time to think about one. A PIM is an investment in your company’s future. The efficiencies a PIM provides pay dividends for years after its initial ROI.

Take our 3-Minute PIM Readiness Assessment to help you learn more about the benefits from a proper PIM solution. Or contact our PIM experts and we’ll help you evaluate your business needs.

What to Do When You’ve Outgrown Your Homegrown PIM Solution

Scenario: Company X has utilized an in-house Product Information Management (PIM) solution for a dozen years or more. The original developer is long gone and left no documentation. The functionality is primitive and slow, and the staff would rather be boiled alive than use it. Company X’s website is rarely updated and its ecommerce presence is falling farther and farther behind its competitors. As a result, Company X is losing market share. And profits.

Sound familiar? If you suspect you are approaching this point of no return, the time to plan and execute a new strategy is at hand. First let’s look deeper at how that legacy PIM is hurting your business.

Barrier to Progress

Sentimentality for the PIM that your team built internally and camaraderie and sense of accomplishment that go along with that can be a powerful obstacle to change. Keep this in mind: Horse-drawn carriages were the pinnacle of stylish travel once upon a time; then along came Henry Ford. If your PIM solution can’t keep you in step with the times, it is hampering your ability to adapt and thrive in the digital marketplace.

Limited Functionality

Your products rank low in Google searches because your PIM software has no means to enforce SEO best practices. The original PIM was decent enough for producing print catalogs, but barely supports your e-commerce platform. You lack the ability to send content to an app for mobile users. Your business has grown and the PIM can’t support the volume of SKUs you sell. The PIM isn’t scalable or robust enough to meet your needs today and in the future.

Data Entry Bottleneck

The PIM solution was designed for single-user data entry, creating an unfortunate funnel and long queue to load new product information. In truth, you need multi-user functionality to allow inputs from people across your enterprise. And, you need the ability to control what data they can access and update. 

Broken Links and Outdated Content

Your e-commerce website is scattered with long discontinued products and broken images. New products that are featured in your catalog are not even on your website yet. Imagine the impression that leaves on your customers when they go online ready to purchase a specific product and can’t find it…and recognize the revenue it costs you.

Patches Upon Patches

You can no longer make improvements to your PIM solution internally. The original PIM developer “fixed” bugs and devised workarounds in the PIM for years, but he’s moved on and consultants have advised you that further revisions would be cost-prohibitive.

Siloed Systems

Your PIM stands alone and does not interface with your ERP, WMS, OMS or analytics package, leaving you to manage multiple systems independently, which perpetuates inefficient workflows. It is difficult, if not impossible, to import and export large amounts of data into and out of the PIM. Your version of “analytics” requires copying and pasting from multiple spreadsheets to create reports.

Security Risks

The PIM solution was designed in a simpler time before data privacy and security became the critical must-haves they are today. You risk legal exposure with a system that fails to adequately protect information.

What Can You Do?

So you realize the time has come for a new PIM solution. Now, how do you get there? Here is a simple approach to help you make an informed decision.

  1. Assess your current state. List the strengths and weaknesses of your existing PIM software. What does it do well? What does it prevent you from doing? You’ll also want to collect some key data that will be important when you ask for quotes. You can also project these “scale” numbers to a desired future state as well.
    • Number of SKUs that you sell (in and outside your PIM)
    • Number of product attributes (product family level and SKU level)
    • Type and number of digital assets (photos, videos, other visuals)
    • Number of users
    • Number of physical locations that will use the PIM
    • Languages
    • Output channels (print, web, mobile, etc.)
  2. Develop a vision. Gather your key stakeholders — executive, finance, marketing, sales, IT, end users. This is the time to dream big. List every feature you could want, then prioritize your functionality must-haves and nice-to-haves. (For example, if you manage digital assets and images outside your PIM, you probably want a PIM product that can manage them as well.) What kind of experience do you want for your end users?
  3. Do your research. Forrester Research and Ventana Research are both an excellent resource for information about PIM products and the latest trends in information technology and data management.
  4. Determine a Budget. Take into account not only the costs of the PIM and its implementation but also the internal hours and people you will need to assign to the project.
  5. Shop and compare. Talk to a variety of the leading PIM solutions providers. Share your vision and needs. Proper PIMs are highly configurable and scalable, but not every product will be a good fit for your company. Understand what the base software includes and what add-ons are available. Ask specific questions about the implementation timeline, training and ongoing support — and find out if the provider handles these three tasks internally or via a third party consultant. Seek to find the PIM that best fulfills your vision for your business. 

Final Thoughts

But we’ve always done it this way is a recipe for extinction. Change is disruptive, but inevitable if you are serious about succeeding and thriving in the ever-changing digital world. Embrace the change and understand that a new PIM solution is a strategic investment in your company’s future. The ROI is worth it.

Thinking about a new PIM?

The PIM world has transformed exponentially in the past decade. What you can do with Agility PIM may surprise you. If you are ready to excel in commerce, contact our PIM experts to see why thousands of marketing and commerce professionals worldwide rely on Agility to manage their product information.

How to kickstart your product content optimization strategy

If you’ve been putting off content optimization projects for ‘someday,’ guess what? Today just might be the “someday” you’ve been waiting for.

During this period of “Social Distancing”, companies will understandably be focused on supply chain and sales. So, now might be a great time for your product content team to focus on product data completeness, data normalization, and data enrichment projects that can bring both immediate and longer term value to your commerce strategy.

Here’s what we know. Customers depend on a broad set of online product data and related information, including reviews, digital assets, and editorial content, to help them along their buying journey. In fact, eMarketer research finds that 86% of customers are unlikely to buy products from a brand after an experience with incomplete or inaccurate product information.

Agility PIM has tools and processes that can help you identify data gaps and inconsistencies within your product data, and pinpoint the content elements that move the needle in conversions:

  • Batch processes and Smart Attributes can use formulas to stitch together a set of attributes into a long name or other meta tags to support organic search.
  • Reports and custom templates can help you identify missing key attributes, images, or other valuable assets.
  • Regularly scheduled processes can also be employed to identify missing or non-compliant attribute values and can generate workflow tasks for corrective actions.
  • Switching text fields to choice lists, where possible, normalizes data and makes reports and analytics more meaningful and is especially important for supporting the faceted search.
  • Setting rules and ranges for numeric fields improves data quality at entry/import and allows you to generate reports of outliers. Similar rules and input masks can be applied to support standards for text fields, e.g. a short description must have fewer than 10 words or 100 characters.
  • Content scoring provides a bird’s eye view of your product data as a whole and can help prioritize enrichment efforts. Agility can assess product completeness and assign content scores based on your defined rules. This can be presented as easy-to-assess content dashboards right within the Agility interface.
  • Content scores can be married with other data, such as sales, page rank, conversion rate or product returns, to identify gaps in content and opportunities for improvement.

It’s always the right time to make sure you’re prepared to deliver a seamless commerce experience for your customers. If the current COVID-19 crisis has created a window for attending to your ‘someday’ projects, the list above offers a good place to start.

As your PIM partner, the Agility team is here to help accelerate your readiness for the digital age and ensure your product content is top notch across all of your specific channels. We remain fully committed to the business success of our community, now and always.

Helpful Resources

Online Support Community

Blog: Tips for Prioritizing Product Content Enrichment

Blog: Redefining What Matters for eCommerce Readiness

Blog: 4 Product Data Resolutions for 2020

Redefining What Matters for eCommerce Readiness

As we navigate the current disruption in our work and home lives, eCommerce companies are having to adjust quickly to the sudden change in shopper behavior as consumers stay at home and shop online for many essential goods that are in short supply. In just a few short weeks, online shopping has become a virtual lifeline for many consumers to the outside world.

While the long-term impact of the pandemic is unknown, online retailers are experiencing significant spikes in sales in groceries, cleaning and health products. According to an Acosta survey, thirty percent of shoppers said they had bought hand sanitizer, disinfecting wipes (28%), household cleaners (25%), antibacterial hand soap (24%), paper products (24%), bottled water (22%) and canned foods (20%) as priority items.

Many retailers that manufacture or source their products from different parts of the world are grappling with the impact to their supply chains and may also need to reallocate investment for short term wins to develop stronger e-commerce capabilities and readiness.

Now more than ever, online retailers must focus on the customer experience. Going the extra mile to address the shifting customer needs will make a positive impression on consumers that can build long-term brand loyalty. For instance, a number of retailers are waiving delivery fees and offering curbside and contactless delivery options.

Technology innovation and customer experience are the most significant game changers for eCommerce companies in the immediate and longer term.

Key eCommerce considerations:

  • Dedicate additional resources to ramp up online purchasing and order fulfillment capacity, as demand is expected to grow in the near term.
  • Enhance the shopping experience with 360-degree product images or the use of augmented reality (AR) and virtual reality (VR) to enable shoppers to test and try out products virtually.
  • Focus on those “Some Day” projects that will help improve product experience, like backfilling product search facets, adding image alt text and enriching product descriptions—with a Cloud-based PIM like Agility, your employees can work from anywhere they have an internet connection.

Now more than ever, the world is turning to digital marketing. As your PIM partner, the Agility team is here to help accelerate your readiness for the digital age and ensure your product content is top notch across all of your specific channels. We remain fully committed to the business success of our community, now and always.

Helpful Resources

Online Support Community

Blog: Raising the Bar on Customer Experience

Personalized Shopping Experiences Begin with PIM

How to Integrate Agility PIM and Power BI for Seamless Visualization

The ability to integrate and consolidate business intelligence (BI) from multiple sources is essential for supporting the needs of today’s eCommerce businesses. As such, we’ve designed Agility Product Information Management (PIM) to deliver standard input and output connectors to all of your systems, out of the box.

We’ll show you how our AMI system can easily integrate with other applications. Here’s an example of Power BI visualization and the tools to create it on your Agility system.

Prepare your data

You’ll need to decide what data you’ll be using to prepare as the foundation of your visualization.

The easiest way is to make a database “view” of the data you wish to visualize. A view is a query stored in the database that lets you pull data from many tables. Although it’s stored in the database, it doesn’t affect the underlying structure (schema) of the database and doesn’t affect how Agility runs.

One thing to bear in mind—you’re not restricted to using only Agility data: you can show data from outside Agility inside AMI.

Our example

Our example visualization checks whether certain objects have values for specific attributes: if they have those values, the objects are awarded one, two or three “stars” to show how complete their information is.

We have a tool (view-generator-utility.jar) to create a database view that prepares this information. It’s a simple process of selecting which attributes something must have to earn a one-, two- or three-star rating, which types of objects you want to check and which structure(s) to look in.

Then just run the tool to create the view.

Create your visualization

Here is where you get to shine… your visualization can be as sophisticated or as direct as you need it to be. Power BI supports a huge range of features, including cross-report drill through, data insights and the powerful (and free!) R statistical computing language and environment.

Our example

The example view created by view-generator-utility.jar includes a wide range of data suitable for a completeness report. Below is an example of a very simple visualization using Count 𝚺 CHILDOBJECTID, then 𝚺 RATINGSCORE:

Show it in AMI

Now you have the report, hook it up to AMI via an AMI gadget.

You have two choices here: use either the streamlined BI Reports gadget or the highly customizable Bound Templates gadget.

  • The BI Reports gadget gives a straightforward view of the report, essentially a link to the report’s page.
  • The Bound Template gadget is the “full-fat” integration option for web-based content. With this gadget, you can use the full spectrum of web functionality, including JavaScript.

Our example

The example includes a set of HTML and JavaScript files you can use with the Bound Template gadget. Point the gadget at the HTML “mini page” and AMI will display the visualization along with a custom Refresh button, powered by JavaScript.

Wrap Up

There you go: in three simple steps, we’ve integrated a powerful visualization tool into the heart of your AMI system. You can apply these principles to your own Power BI visualizations, or any of your other web-based applications.

For the complete details to configure our example BI visualization, contact Agility today!

Tips for Prioritizing Product Content Enrichment

So much to do. So little time. — Anonymous.

For product content managers, it’s an endless struggle — deciding which products take priority for content enrichment. When hundreds, even thousands, of SKUs pour into your ecommerce queue every day, how do you decide which ones deserve your limited authoring resources?

Any number of factors influence content enrichment prioritization — market conditions, ecommerce strategy, budgets and staffing, etc. No magic formula exists. But every product content department needs a plan. In the post that follows, we offer a list of ideas that our product information management customers have successfully used to prioritize their product data enrichment activities.

Enrichment Defined

By definition, to enrich means to improve or add value. When applied to ecommerce content, enrichment means to improve the quality of the information provided so that the resulting product presentation is more useful to the customer. Enriched product content is comprised of text, specifications, images, videos and any other information you have collected about the product, possibly including customer reviews.

To illustrate varying degrees of enrichment, here are four descriptions for a yellow raincoat:

  2. Raincoat, Waterproof, Waist Length, Snap front, Lined. Yellow, Men’s, Size XL
  3. Waterproof Raincoat. Waist length with hidden snap-button front, vented sides, reinforced seams, adjustable cuffs. Polyethylene/vinyl coating. Poly lining. Bright yellow. Men’s size XL.
  4. Waterproof Raincoat. Protect yourself from the elements in this waist-length poly/vinyl coated jacket. It features vented sides to keep you cool, a comfortable poly lining, four-snap front closure with placket, reinforced seams and adjustable cuffs. Bright yellow color aids visibility. Men’s size XL. Customer rating: 4 stars.

The first product description is taken from a parts file. It gives only the basics and isn’t very useful to a customer. The second product description adds more information yet is still barely adequate for a customer to make a purchasing decision. The third product description is suitable for a printed flyer and maybe a web page. The fourth product description is fully enriched; add an image or two, and you have a customer-ready presentation.

What sells? And what are you selling?

Some of the most logical product information management tactics focus on prioritizing best-selling items and key brands:

  • The 80/20 rule. Identify the 20% of your products that drive 80% of your ecommerce sales, and ensure that these products are fully enriched.
  • Private label brands. In-house labels reflect your brand identity and should always be near the top of your enrichment hierarchy.
  • Featured products, such as high-profile brands that you sell, often subsidized with marketing support from the manufacturer. Rule of thumb: If you create a web page banner for a product, make sure the linked product description is enriched.
  • Core products. The essential products that “define” your brand and the value you provide. These are your best; make sure they reflect it.
  • Critical applications or markets. Similar to core products, but focused on solutions. If you are a sporting goods retailer but your forte is the active outdoors lifestyle, you want the hiking, boating, running and camping content to sparkle.

Other product content enrichment tactics are more refined:

  • Seasonal products. A retailer who sells pools and patio furniture in spring/summer might prioritize authoring those products in time for that selling season, while deferring holiday and game room items until the fall.
  • New product launches. Obvious, but often overlooked. Before you introduce a high-profile product to your ecommerce site, be sure the content is ready in advance.
  • Inventoried/stocked vs. third party. Enrich the items you stock and sell regularly. Items that you source on an as-requested basis are likely just fine with less enriched content.
  • Gated ecommerce. If you restrict access to your ecommerce site to select customers, ensure that the products they can access there are enriched.
  • Online-only products. Let’s say you have both a storefront and ecommerce presence but a large segment of your goods is available online only. Chances are there is stiff competition for these items. Enrich them for the benefit of your online customers and to improve your Google rankings.

Consistency and completeness count

There are “rainy day” content enrichment activities that pay big dividends if you have the time and resources to tackle them. Both require self-scouting—that is, conducting an audit of your product content as it exists.

  • Gap fills. Identify “thin” spots in your product content. Two examples are (1) a product category that has skimpy descriptions throughout, or (2) products without images. A product page with an image is more credible to a customer and much more likely to result in a purchase than a page without an image.
  • Focus on faceted search. This is a must if your website allows customers to refine their searches. The key to good faceted searching is having consistent data presented in a logical and uniform fashion. Over time, multiple-user data entry tends to breed inconsistencies in spelling and data labels (in., in, inch, etc.). In this scenario, product content enrichment entails normalizing your attribute data at the SKU level to eliminate duplicated or inconsistent values. Product attribute cleanup is another often overlooked but very worthwhile activity.

Use your analytics

If your company has the capability to synthesize product data, consider prioritizing authoring based on product performance. For example, use Google Analytics data to identify products with low online conversion rates. Marry that information with product information management (PIM) data to find those products that also have a low enrichment level. From there, enrich the content with more copy, images, etc. Then monitor Google Analytics to see if conversion improves. One Agility Multichannel client has seen impressive conversion rate improvements by acting on analytical data. Hear from Allied Electronics & Automation on why product information is crucial for driving customer engagement and conversion.

The ideas we shared here give you a basis to formulate a product content enrichment prioritization plan. One more tip: Check out what your competition is doing, too.

Ready to take your commerce strategy to the next level? Take our 3-Minute PIM Readiness Assessment—16 simple questions designed to help you establish if your business could benefit from PIM. Or, contact our Agility product information management experts and we’ll help you evaluate your business needs and determine if you are ready for a PIM solution. Let’s start a conversation.

Related Assets

How We’re Raising the Bar on Customer Experience for Agility PIM

We’re proud to continuously raise the bar on our customer experience for our Agility PIM customers. Retailers, manufacturers, and distributors around the world entrust us to help them radically reduce product introduction times, accelerate SKU count and introduce content excellent categories driven by ROI – all achieved without additional resources.

Watch what our customers are saying about their experience working with our Agility team:

“We have a really great support team with Agility. We try to customize for our customers’ needs and they’ve really helped us to build out those capabilities.”
Stacey Ostermann, Director, Digital Product Content
Allied Electronics & Automation

“They’re (Agility) continuously improving their customer service and the software that we use. That means the relationship is solid and we trust them. This helps us get on with our day-to-day job.”
Douglas Brown, Head of Marketing & Product Management
MSC Industrial Supply

“We have that one source of data now and everyone from different departments can make sure that one source has everything for the product. The collaboration of working with Agility has really helped out.”
Pam Mills, Database Marketing Specialist
Impact Products, LLC

“They’re (Agility) very responsive and always willing to have a meeting and point me in the right direction.”
Tony Orin, Ecommerce Operations Lead

“Working with the Agility team has been great. Anytime we have a problem I know that I can create a support ticket and they can send me to somebody to fix it.”
Sam Roark, Product Information Manager
Gopher Sports

“The ability for Agility PIM to be a one-stop shop to meet all of our reporting and governance needs and the excellent support was a big deciding factor.”
Jessica Alley, Senior Solutions Architect
HD Supply Construction & Industrial

“I can say with great confidence that whenever I needed anything, Agility would respond and be at my service.”
Picky Malhotra, Director, Digital Content Strategy
Consolidated Electrical Distributors

“We chose Agility for their strong integration with other systems and applications such as our Adobe production software. They also provided us with a strong local resource to help us implement our project.”
John Deweerd, Associate Director of Systems

“Agility is wonderful. If we have any kind of an issue, they’re a phone call away.”
Tony Boisvert, Director of Creative Media & Design Services

To learn more about how Agility PIM can optimize your product information strategy and performance across your organization, request a demo.

4 Product Data Resolutions for 2020

We’ve arrived into the 2020 future but it’s unlike what Hollywood promised. While we’ve yet to experience flying cars or time travel, we have up to this point avoided an apocalyptic scenario brought about by a megalomaniacal artificial intelligence bent on the annihilation of humankind.

So, what does 2020 bring us? The biggest undeniable change is the way we shop: B2B or B2C, with a single click or tap of a button, purchasers can order virtually anything they desire. Today’s customers buy on the fly and they expect a personalized experience and fast delivery. Embracing this new wave of customer engagement is crucial to survive and stay relevant with the always-connected consumer.

As we enter this new decade, it’s the perfect time to reexamine your product information management efforts to make sure you’re prepared to deliver a seamless commerce experience in 2020 and beyond.

4 Product Information Management Resolutions for eCommerce Success in 2020:

  • Resolution #1: Resolve to treat your product information as a strategic asset. You need feedback to gauge the product enrichment required to drive performance, such as the ability to leverage data-driven insights for determining which products will benefit the most from further content and production-time investments, and which are ready for instant release to market. Having enriched, complete product content is a key differentiator between you and your competition for driving conversion rates. 
  • Resolution #2: Resolve to automate wherever possible. A major advantage for leveraging PIM software is the ability to automate enrichment based on business rules—this not only speeds the process but can also compensate for small or understaffed teams with limited resources. For instance, we’ve integrated AI technologies from Google and Amazon to give our customers the most advanced AI-powered product information enrichment with automated image tagging and moderation features.
  • Resolution #3: Resolve to be consistent across channels: Providing consistent, complementary, compelling and correctly targeted product content everywhere it’s needed is essential for driving revenues and building customer loyalty. A PIM solution enables a retailer, distributor, or manufacturer to integrate, optimize and syndicate content efficiently to websites, microsites, external marketplaces and even printed catalogs.
  • Resolution #4: Resolve to continuously analyze and improve your content. Establishing an analytical feedback loop and having quality metrics is crucial for identifying opportunities and staying ahead of the game. For instance, by using a proper PIM solution that offers easy integration with your business analytics tool of choice will provide your teams with real-time insights into your content quality and product performance.

Ready to take your commerce strategy to the next level? Take our 3-Minute PIM Readiness Assessment—16 simple questions designed to help you establish if your business could benefit from PIM. Or, contact our product information experts and we’ll help you evaluate your business needs and determine if you are ready for a PIM solution. Let’s start a conversation.

Why Agility® PIM from Agility Multichannel is the Best PIM Software Solution in 2020, According to FinancesOnline

2020 is already shaping up to a big year for Agility Multichannel and it’s a tremendous honor to have just been ranked Number 1 in Product Information Management (PIM) by FinancesOnline, the fastest growing independent review platform for B2B, SaaS, and financial solutions.

According to FinancesOnline: “The best product information management software for 2020 is for Agility® PIM from Agility Multichannel thanks to its comprehensive features including data onboarding, business process tracking, data enrichment, and inventory management. Most of all, it packs all these powerful features into an intuitive dashboard.”

This ranking is a testament to our customer-centric approach to investing in product innovation and most importantly, our people. Our development team has worked tirelessly to ensure that Agility remains the market leading platform that we’ve been renowned for since our inception. With our most recent release of Agility® PIM v8, we’ve set a new standard in PIM and have exceeded customer expectations in delivering innovative new features and providing unmatched user experience.

As described by review analysts: “Agility® PIM is best-of-breed, built ground-up for easy, air-tight integration with multiple systems from many vendors such as Microsoft, Oracle, and IBM. It has fully documented APIs and can be easily configured to meet all business-led requirements.”

To learn more about Agility® PIM and how we’re helping retailers, global brands, industrial manufacturers and distributors take control of their product information journey, let’s have a conversation.

Related Resources

Agility Scores 3 B2B Excellence Awards

Choosing a PIM: What to Watch for

Personalized Shopping Experiences Begins with PIM

Personalization, data and bridging the physical and digital shopping experience were among the top themes at this year’s NRF 2020 Vision: Retail’s Big Show, where industry leaders convened to discuss the latest trends reshaping the future of retail.

Today, with a single click or tap of a button, consumers can order virtually anything they want and have it delivered in mere minutes to their doorstep. Technology innovation is enabling a significantly improved, anticipatory shopping experience in the future – one that blends the physical and digital. Data analytics and AI are bringing new possibilities for automating and optimizing retail operations, product and inventory management and more importantly, to deepen customer relationships by building personalization engines.

Ecommerce now accounts for more than three quarters of overall retail growth, and U.S. eCommerce sales are projected to reach US$666.28 billion in 2020. Clearly, if you are a retailer that hasn’t jumped on the eCommerce train you are living in the past [Read More: 5 Reasons Why Retailers Need a PIM]. As the competition rages on for consumer attention and share of wallet, savvy retailers and brands must prioritize on personalization to deliver a seamless shopping experience.

As such, investing in data analytics and more specifically in a product information management (PIM) platform is crucial for driving commerce success. A robust PIM delivers a single source of content for messages to be personalized and disseminated across multiple channels and at different touchpoints along the customer journey.

Consider these tips for commerce success:

  • Enrichment never stops: The product enrichment cycle is never-ending. Many small teams struggle to keep up with the demands of completing products with rich descriptions, full attribution, and multiple digital assets. Gain greater visibility to product data quality and completeness with a proper PIM solution. 
  • Automation is key: We may not have terminators, but the scope for automating product enrichment is limitless. Leveraging PIM software to automate enrichment based on business rules not only speeds the process but increases conversion rates with more complete product content.
  • Consistent product channels: Providing consistent, complementary, compelling and correctly targeted product content everywhere it’s needed is essential for driving sales and building customer loyalty.  A PIM solution enables a retailer, distributor, or manufacturer to integrate, optimize and syndicate content efficiently to websites, microsites, external marketplaces and even printed catalogs.
  • Continuous analytics: Establishing an analytical feedback loop and having quality metrics is essential to stay ahead of the game.

Ready to take your commerce strategy to the next level? Take our 3-Minute PIM Readiness Assessment—16 simple questions designed to help you establish if your business could benefit from PIM. Or, contact our product information experts and we’ll help you evaluate your business needs and determine if you are ready for a PIM solution.

Related Resources

PIM for Retail

Five Reasons Why Retailers Need a PIM

Choosing a PIM: What to Watch for