B2B Imperative: Why Product Data is Critical to Digital Distribution

Product data is the lifeblood of eCommerce. The right product information management (PIM) solution enables manufacturers and distributors to create, manage and optimize product data from one central source to ensure brand consistency across all customer channels.

Join our Agility Multichannel team at B2B Online (November 11-13) and attend our case study session to learn why an effective PIM strategy is the bedrock for empowering B2B companies to compete and thrive in today’s hyper-competitive eCommerce environment.

Featured Case Study Presentation

From Catalog and Call Center to eCommerce: Why Product Data is Critical to Digital Distribution

Tuesday, November 12 | 2:45 pm – 3:05 pm

 With ever increasing expectations of the customer experience, savvy competitors can quickly disrupt your market. Enriched product information is the foundation for B2B companies operating online and is critical to supporting the customer experience.

Our Dawn Zassick joins Stacey Ostermann of Allied Electronics & Automation to discuss the types of product information that help drive customer engagement and conversion.

They’ll offer practical examples for looking at product data in conjunction with sales and analytics data for evaluating whether you’re investing enough in your PIM strategy to drive results and identify opportunities for improvement.

To learn more about Agility PIM solutions, schedule a meeting with our experts.