As we navigate the current disruption in our work and home lives, eCommerce companies are having to adjust quickly to the sudden change in shopper behavior as consumers stay at home and shop online for many essential goods that are in short supply. In just a few short weeks, online shopping has become a virtual lifeline for many consumers to the outside world.
While the long-term impact of the pandemic is unknown, online retailers are experiencing significant spikes in sales in groceries, cleaning and health products. According to an Acosta survey, thirty percent of shoppers said they had bought hand sanitizer, disinfecting wipes (28%), household cleaners (25%), antibacterial hand soap (24%), paper products (24%), bottled water (22%) and canned foods (20%) as priority items.
Many retailers that manufacture or source their products from different parts of the world are grappling with the impact to their supply chains and may also need to reallocate investment for short term wins to develop stronger e-commerce capabilities and readiness.
Now more than ever, online retailers must focus on the customer experience. Going the extra mile to address the shifting customer needs will make a positive impression on consumers that can build long-term brand loyalty. For instance, a number of retailers are waiving delivery fees and offering curbside and contactless delivery options.
Technology innovation and customer experience are the most significant game changers for eCommerce companies in the immediate and longer term.
Key eCommerce considerations:
- Dedicate additional resources to ramp up online purchasing and order fulfillment capacity, as demand is expected to grow in the near term.
- Enhance the shopping experience with 360-degree product images or the use of augmented reality (AR) and virtual reality (VR) to enable shoppers to test and try out products virtually.
- Focus on those “Some Day” projects that will help improve product experience, like backfilling product search facets, adding image alt text and enriching product descriptions—with a Cloud-based PIM like Agility, your employees can work from anywhere they have an internet connection.
Now more than ever, the world is turning to digital marketing. As your PIM partner, the Agility team is here to help accelerate your readiness for the digital age and ensure your product content is top notch across all of your specific channels. We remain fully committed to the business success of our community, now and always.