Magnitude & Magnitude Agility PIM: Industry buzz around the world

Our 4Q17 announcement that Magnitude acquired Magnitude Agility PIM generated significant buzz and excitement among customers, partners, industry analysts and the media. Here’s what industry and business leaders are saying as they reflect on our acquisition news.

“Agility is a true-to-PIM platform with a product set and data modeling capabilities that’s as powerful as its best competitors, built for business users and competitively priced. And the team is easy to work. Becoming part of Magnitude makes perfect sense – the combined MDM and PIM solutions are highly complementary. Leveraging Magnitude’s scale and backing opens up a new world of opportunities to solve the pressing digital transformation and commerce needs for businesses across all industries.”

– Rich Dase, CEO of Ideosity

“The acquisition of Magnitude Agility PIM by Magnitude Software brings together the best in Product Information Management (PIM) and Master Data Management (MDM) that help business and IT manage data and information across business and IT. Product information is essential to the customer and financial processes of every organization, and that now can be unified by the efforts of Magnitude Software.”

– Mark Smith, CEO and chief research officer of Ventana Research.

“Agility changed the way our company works. It streamlined processes, cleaned data, and created ‘one source of the truth’. It’s saved time, money and hassle. Users like it and embrace it because it’s intuitive and benefits them, no matter what level, or what department. That’s why it’s used, that’s why it’s successful.”

– Nick Cook, European Brand Director of TTI (Agility customer)

“Magnitude Agility PIM’s ability to attract the attention of a worldwide technology company like Magnitude Software showed the strength of the Magnitude Agility PIM team’s knowledge and skills. Magnitude Agility PIM and Magnitude are a great fit and I have no doubt that they will go on to be even more successful together.”

– Martin Frost, corporate finance partner at Lupton Fawcett (Advisor to Magnitude Agility PIM on the deal)

“Organizations are looking to aggressively differentiate and digitally enable themselves to compete commercially through multiple channels and create a more personalized experience for end customers. We see tremendous opportunity to provide software solutions that can connect to a wide variety of sources and then ultimately curate and prepare that data.

We do see great potential synergies in other areas of the business to leverage the strong relationships Magnitude Agility PIM has developed and built. That’s going to be a key area of focus for us. By and large, most of our go-to-market has been historically direct in that business. We see more opportunities to leverage the partner ecosystem in a broader way, and by expanding our direct presence in the U.K. and European markets, where Magnitude Agility PIM has a greater presence.”

Darren Peirce, CTO and vice president of products at Magnitude

Stay tuned for future updates on our expanded team! And check out the original announcement as well as Magnitude.