Forrester Keynote Replay: More Choice, More Convenience (and More Content!) Redefine B2B Commerce Strategies
Our Agility & Kalido Magnitude North American User Conference just wrapped with Forrester Vice President, Research Director Allen Bonde delivering the keynote address titled: More Choice, More Convenience (and More Content!) Redefine B2B Commerce Strategies. Allen shared his insider perspective on why there’s never been a more exciting time to reimagine what’s possible with B2B commerce.
Today, B2B commerce is being disrupted in the same way consumer models have fundamentally changed as digital transformation takes hold. The rise of new options for buyers, including marketplaces and new digitally enhanced selling motions for manufacturers and distributors are creating new pressures — and generating massive opportunities as well.
Watch the full keynote video on the state of omnichannel commerce and how consumer-style experiences are shaping the future of B2B relationship and you’ll also get a peek into Forrester’s newly released 2020 B2B Predictions!
Forrester, “More Choice, More Convenience (and More Content!) Redefine B2B Commerce Strategies,” by Allen Bonde. Published: October 29, 2019.
Key topics:
- Why marketplaces are the new center of commerce and gaining traction with buyers and sellers
- How B2C sets the standard for B2B for choice, convenience and overall CX
- Why sellers need to rethink their marketing approaches when selling on a “digital shelf”
- Which building blocks (PIM, DAM, MDM, headless, etc.) are streamlining the delivery of experience-driven commerce to reduce friction and boost sales
Product content drives valuable “moments” across the customer journey and savvy B2B companies are aligning their product information management (PIM) efforts to meet this priority.
Considering if PIM is right for you? Take our 3-Minute PIM Readiness Assessment to help you determine if your business could benefit from a proper PIM solution. Or simply contact our product information experts and we’ll help you evaluate your business needs.
