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Forrester Keynote Replay: More Choice, More Convenience (and More Content!) Redefine B2B Commerce Strategies

Our Agility & Kalido Magnitude North American User Conference just wrapped with Forrester Vice President, Research Director Allen Bonde delivering the keynote address titled: More Choice, More Convenience (and More Content!) Redefine B2B Commerce Strategies. Allen shared his insider perspective on why there’s never been a more exciting time to reimagine what’s possible with B2B commerce.

Today, B2B commerce is being disrupted in the same way consumer models have fundamentally changed as digital transformation takes hold. The rise of new options for buyers, including marketplaces and new digitally enhanced selling motions for manufacturers and distributors are creating new pressures — and generating massive opportunities as well.

Watch the full keynote video on the state of omnichannel commerce and how consumer-style experiences are shaping the future of B2B relationship and you’ll also get a peek into Forrester’s newly released 2020 B2B Predictions!