Visitors come to your site on a mission. They have a product in mind and want to get to the information that will allow them to make an informed purchase decision quickly. Today, with a single click, consumers can find and order virtually anything they want. Ecommerce has transformed many aspects of the shopping experience, but mostly it has transformed shoppers.
Customers come to an ecommerce site with a towering set of expectations, learned from their experiences with popular online retailers. They expect to be able to search and find products based on multiple attributes like size, weight, color, material, etc. They expect product pages to be information-rich with multiple product images and often videos, complete specifications, descriptive copy that highlights distinctive features, user guides, related products, needed accessories and supplies, and more. They expect to receive personalized product recommendations that are on point.
By meeting these expectations, companies can secure purchases, reduce returns, and create satisfied customers likely to shop with you again. Proper Product Information Management makes these customer experiences possible.