Speak directly to every customer with the right message at the right time in the right place.
Forrester Research recently identified Product Information Management (PIM) as one of the “4 foundational pillars” of digital commerce, alongside Experience Management, Commerce Management and Order Management*. The integrity of product data will always be central to enterprise vitality, but in this era of experience-driven commerce with its relentless product cycles and customer demand for immediate, rich, reliable content, PIM’s role has become even more fundamental and imperative than ever.
With market-leading Adobe Experience Manager providing the backbone of your fully integrated digital commerce suite, Agility PIM delivers the marrow and meaning that bring products to life for customers. Agility streamlines the processes behind content creation and supplies essential, core capabilities to:
- build out granular attributes for rich, accurate, relevant product data
- define relationships for up-sells, cross-sells, product assortments, etc.
- handle complex taxonomies
- engage every team member – vendors, merchants, product managers, translators, creative, et al – in the collaborative process of enriching product data
- Deliver high quality, trusted, product marketing content that is consistent and continuous, across all marketing channels, touch points, marketplaces and business systems.
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PIM streamlines a highly complicated product incubation process.
Developing a product or offer, from conception through delivery into commerce, entails myriad, complex interactions within an organization and throughout the supply chain. It requires both laboratory precision and constant, creative innovation. It needs Agility.
Choose Your Ideal Work Environment
The unique two-way sync between Agility PIM and Adobe Experience Manager means every stakeholder – anyone with a role in the integration, build-out, enrichment, approval and delivery of product content – can now select the ideal environment, either via AEM or Agility PIM, for doing their best work and have an impactful role in delivering content that will spring to life for the customer.
This means Marketing is no longer just a department. Your product is your marketing.
The Sync Between AEM and Agility PIM is Automatic
Adobe Experience Manager is the heart of content management within the Adobe Marketing Cloud. Agility PIM’s two-way connector means that the product information you need for your marketing campaigns is immediately available in AEM. Likewise, the images, videos and other digital assets that help bring your products to life are visible and manageable alongside the rest of your product content, all within Agility PIM via the award-winning Agility Modular Interface (AMI).
Agility also provides live hook-ups with backend/ERP systems so information can be mastered in other locations and integrated simply within the Agility and AEM environments.
Agility PIM is the Unbreakable “Trust Link…”
…between your enterprise, your marketers, your data analysts and your customer. With easy-to-configure workflows and permissions defined at the granular level, it instills and enforces crucial governance and sound processes.
Agility Provides Seamless Integration with Ecommerce and Adobe Creative Cloud
In addition to our intrinsic collaboration with and full support for Adobe Experience Manager, Agility provides connectors to all key ecommerce providers including Demandware, Elastic Path, EPiServer, IBM, Magento and Oracle. Agility’s Syndication module allows for the incremental or batch delivery of content to all digital (internal and external) channels and touch points.
Agility Multichannel also has a long, deep track record of providing integrated support for Adobe Creative Cloud for the agile innovation and efficient production of digital and print publications, apps and targeted promotions.
Agility is a Best-of-Breed Enterprise Solution
Agility PIM’s J2EE architecture, documented APIs, proven scalability, unrivaled extensibility and customizable web interface make it, with Adobe Experience Manager, the strongest possible foundation for a go-anywhere commerce strategy that can be run on premise or in the cloud.
Commerce Technology Investment And Platform Trends – 2014
by Peter Sheldon and Lily Varon
Forrester Research, Inc.
September 22, 2014