Why Marketers Should be Paying Attention to PIM in 2018

To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are.

Our Richard Hunt shares his perspective for how marketers can accomplish this in MarTech Advisor’s guest column.

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