Whether you're selling consumer or commercial products, your challenge is to grab the customer's attention at the moment they sense a need and begin their buying journey; then hold onto it through all their detours and side tracks, until they resolve not merely to buy but to recommend and buy again.
In today's marketplace, each channel is an opening for you to promote commitment to your brand. But entrances are also exits. You need an arresting, clear, persuasive message, conspicuous from all viewpoints, to keep your prospects on course and build long-term loyalty. Impeccably consistent marketing content delivered with potent efficiency is the key. And that’s the province of Agility.
Take a look at two “buying journeys” to see how the companies' outmoded processes struggle to keep up. And learn how Agility can help you master multichannel commerce.
See how Agility® benefits:
“Agility excelled in manageability, capability and usability in our ratings, ensuring it can meet the demand of business for creating and sharing product information across a range of business processes.” said Mark Smith, CEO and Chief Research Officer of Ventana Research.
AMC test from Jason Simpson on Vimeo.
Supporting the Customer Journey